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KEEPYOURSELFINFORMED |
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19.02.2007 |
Shortly after designing and art directing all online collateral for the Autodesk Global Launch campaign, I was commissioned to produce a short 3D film to be hosted on the Autodesk.com homepage. The task seemed rather intimidating considering that the material would without a doubt be scrutinised by the client's internal media and entertainment division. Not to mention the thousands of 3d Max users worldwide. The film needed to incorporate each of the software company's vertical disciplines and markets. Easier said than done!
Having never designed or directed a 3d short film, I began drafting script after script. Incorporating 10 vertical software markets into 90 seconds seemed almost impossible. My original scripts bordered around the 180 second mark. 90 Seconds would surely render an epileptic inducing strobe.
So, now that we got the 'what' out of the way - the how was a gruelling exercise. After ruthlessly axing all unnecessary scenes, I realised that the devil remained in the detail - every second needed to count.
I flew to Venice, Italy, to meet with Dionissios Tsangaropoulos, 'THE MASTER OF MAX'. Shortly after reviewing the storyboard we began planning scene by scene. After the 3 days of directing I flew back to London and left Dionissios to his own devices - rendering such detailed scenes takes a long time.
The final scene of the person approaching the glass was filmed on blue screen at Triangle Television in London. The scene was composited into the render by Delta Tracing in Italy.
End result - a proud creative and a Greek too glad the pain was over! Dionissios - thanks a million - there's a bottle of Ouzo heading your way :)
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| Dionissios Tsangaropoulos - Delta Tracing, Italy, Venice |
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